It’s vitally important to know who your customers are. To sell any product or service you need to know who you are selling to. Profiling your online target audiences is a step you can’t afford to ignore.
Your customers and their online behaviours are constantly evolving. It’s important to recognise that your marketing strategy should change with them. This process is all about continually defining and redefining who your customer is and what they need and want.
There’s no point in building a website that looks nice but doesn’t do what you need it to do. Putting marketing and conversions at the core of your website design will get you more customers.
Rather than having to retrofit a website that’s already been built badly, we start with what matters and build around it to create beautiful and functional websites.
Now you know who you want to target you’ll need to know where they are online.
Instead of spreading yourself thinly across every online location, choose the strategic places you know your target audience is. Adopting this ‘intentional’ approach to marketing based on target audiences behaviour will save you time, money and effort.
It will help you to reach your audience at the right stage of their journey towards conversion with content that engages and entices them towards your brand.
There’s no point in building a website that looks nice but doesn’t do what you need it to do. Putting marketing and conversions at the core of your website design will get you more customers.
Rather than having to retrofit a website that’s already been built badly, we start with what matters and build around it to create beautiful and functional websites.
A SERP (Search Engine Results Page) provides so many opportunities for a brand to be visible.
Understanding what these opportunities are helps us to create the most effective marketing strategy for our clients. Whether it’s videos, ads, images, articles, recipes or local content. Our number one priority is to get your brand more visibility in SERPs.
Let Affordable Website Design Digital help your business website get more meaningful and relevant instant traffic.
We are PPC management experts with a track record in achieving meaningful and timely results for our clients.
At Affordable Website Design we use a combination of innovative ON-SERP optimisation methods combined with tested and proven practices to deliver long lasting organic SERP results.
We know that SEO practice constantly changes. We take a holistic and agile approach to SERP visibility and how we achieve that for your brand.
Get highly targeted paid advertising. Pay-per-click (PPC) are ads on search engines and social media channels for which you only pay when someone clicks on them.
Get highly effective and transparent SEO service that speaks for itself. We have a proven track record of increasing traffic for clients big and small, in highly competitive markets.
Take control of how customers experience your brand online with a beautiful and functional website. Discover the impact a professionally built website can have for your business.
Improve your chances for online visibility by creating helpful and shareable video content. We can create, optimise and amplify your video content so that it reaches your customers online.
Maximise your exposure and boost your return on investment with ads on YouTube, Facebook, LinkedIn, Twitter, Pinterest and Instagram.
Provide a website experience your visitors are engaged in, and one that makes you stand out from your competitors for all the right reasons to yield high conversion rates on your website.
We’d love to talk to you. Simply fill in the contact box below and tell us what you’re looking for.
We’ll get back to you!
Do you know who your customers are? Where are they online?
Are you confident that you are reaching the ‘best’ customers online with your marketing?
These are all basic questions we should be asking ourselves when we want to sell a product or service online. Why? Unless you define WHO you want to sell to you won’t know HOW to reach your customers.
To sell any product or service, first, you need to know who you are selling to.
At Affordable Website Design Digital we run customised workshops to help you define your audiences. This allows us to work with you to create effective strategies to grow your business.
If you are involved in Marketing then you will know it’s currently changing at a rapid pace. Not only do you have to satisfy the demands of clients in this ever-changing landscape but you also have to be able to test theories in different industries. For what concept works in one industry might do harm in another.
You must be thinking, I know what TOFU is, its made from soya milk right, but BOFU? Well, you would be correct in that sense, however these phrases are marketing terms used by sales and industry professionals to help us understand which stage your customers are at when they connect with your business.
People can start at any stage of the sales funnel, either at the top (TOFU) with who, what, why questions for example, or in the middle (MOFU) with more detailed questions and needs such as comparing who is the best. After this people will fall to the bottom of the funnel (BOFU) just before they are ready to purchase.
If not you might be missing out on engaging your customers at any of these 3 stages of the sales funnel.
Recognising the stage the lead is at within the funnel, helps to deliver the right type of marketing material and channel.
AT Affordable Website Design DIGITAL LTD. WE RESPECT YOUR PRIVACY AND WE PROMISE TO:
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- Only disclose your data to third parties for marketing purposes when you have said it’s OK to do so.
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