Instant, scalable and highly targeted traffic.
Your business at the top of Google & Bing search engines.

Google Ads Agency | PPC Management

Pay-per-click advertising is the process of generating high-quality, targeted traffic to your website, helping you to increase conversions & transactions.

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To The Top You Go

By using pay-per-click advertising, you can go automatically to the top of the search results page. We work with you to develop a list of keywords & phrases that are relevant for your page, products & services. We then bid on to show your ads against.

PPC Management Services

Search Ads

Search marketing is the bread and butter of paid advertising. We manage your Google Ads or Microsoft Ads to drive high-quality traffic to your website.

Shopping Ads

The Google Shopping channel allows us to advertise your products to your target audiences by tailoring campaigns and strategies to suit.

Display Ads

With a reach of over 90% of people on the internet, the Google Display Network gives you unprecedented access to new audiences, locally, nationally & globally.

Strategy & Insights

What makes your customers tick? Back up decisions using Google Analytics.


Connect with your audience across multiple platforms, increasing your brand awareness and catching users at different stages of the conversion path.

Remarketing / Retargeting

Re-engage past visitors to your website to encourage interested prospects to re-visit your website and generate more conversions


With a reach of over 1 billion users per month, prospecting to new customers, or re-engaging past visitors to your site through Gmail Ads is a great option to explore.


Let's go beyond taking users to your site or driving them to contact you but actually getting them to download your app


Track Everything

One key aspect of paid advertising is the ability to track and attribute performance to specific ads & campaigns. This allows us to easily get an understanding of whether or not the account is achieving the results that are to be expected.

100% Transparent

Your Google Ads account is just that, it is yours. We spend your media budget, so it is only right that there is 100% transparency with what we do in the account and the results we achieve. Through monthly data-studio reports and consistent client updates, we are here to work with you to gain the best results for your organisation.

Main Features & Benefits of Google Ads PPC


Unlike SEO, PPC generates results instantly, with ads being shown as soon as campaigns are set live.


From average cost-per-click, to conversion rates, we can use industry benchmarks to monitor campaign performance.


With budgets being the main restriction for campaigns, you can increase spend when you see great results, and generate more conversions for your business.


With years of agency experience, we know PPC and what you can expect to get in return for your investment.


Through tailored keyword lists, we can target the audience who are most likely to convert into paying customers.


Disrupt user journeys by getting your brand in front of them at the right time with on-point messaging.

The Proof is in The Pudding

(its actually in the main course)

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E-Commerce Client

200.67% Increase In ROAS (Return On Ad Spend)
By incorporating a full-funnel strategy, and making the most of Googles Automation tools available, we have managed to drastically increase the ROAS of an online Cycling retailer, whilst maintaining the same levels of spend.

Building Co. Client

CTR increases by 54.4% & reducing CPC’s by 20.4%
Through campaign restructuring we have applied budgets to top-performing campaigns and reduced wasted spend, improving our account CTR and reducing Avg. CPC’s.

Magazine Client

Driving quality traffic through display campaigns

Through consistent optimisations of our display campaigns, we have increased the quality of the audience we are driving through to our clients’ site, increasing the time spend on-site and the number of pages visited, whilst also reducing the avg CPC.

Legal Client

By adding in a DSA, we saw a significant uplift in goal completions for our legal client. We then fed this keyword research back into our normal search campaigns, improving general account performance.

Travel Client

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Through testing different automated bidding strategies, we have found that Maximise conversions has helped to significantly increased the number of conversions produced by our campaigns, whilst reducing the CPA at which they are acquired.

Sports Client

5,010% increase in revenue in 4 months
By utilising Google’s Smart Shopping campaigns, and optimising the product feed we used, we have drastically increased the revenue produced by PPC for our e-commerce client.

Our Google Ads Process

We meet with you to learn all about what you need your website to do. We’ll ask you what websites you like and what you don’t like. We’ll also ask you about your business.
At this stage, we get to know you and your account. This is vital for us to understand the ins and outs of your business: Your customers, your strategy and, most importantly, your customers. This helps us identify opportunities to exploit and develop a game plan.
Design & Development
From our research and planning, we begin to implement the strategy to take advantage of gaps we’ve identified.

This could be rebuilding your account into a more effective structure or tweaking ad copy to follow our best practice (Call-to-actions are key!)
We’ll continue to grow your account through expanding keyword lists, building data and tweaking targeting.

Our testing methodology ensures we are focussed on value-driven a/b tests, analysing results to inform changes we make.
In launching your activity, we’re aimed at gathering insights as quickly as possible.

This enables us to make data-driven changes to your account, ensuring that we back up everything we do with what the data tells us.

Get In Touch

We’d love to talk to you. Simply fill in the contact box below and tell us what you’re looking for.

We’ll get back to you!

Pay Per Click FAQ's

With every managed PPC campaign, we provide a real-time online report at no extra cost which is reviewed on a monthly basis. It provides a breakdown of key metrics including, spend, CPC, keywords, search terms, conversions among others. This will allow you to see how every penny of your budget is spent.

We operate on a monthly rolling contract so you have the benefit of not being tied to anything long term. This allows you to take advantage of seasonal changes and switch on and off as demand/supply dictates.

We measure PPC success simply by your ROI. Of course, enquiry conversions are important but not if they are low quality.  There are other metrics I use to assess the effectiveness of a campaign including, CTR, CPC, Ad Position and keyword relevancy in addition to other Analytics KPI’s.

This depends entirely on your PPC needs. I am flexible and put customer service of high importance in my operation. Face to face, Skype, Trello, phone and email are just a few ways we can work efficiently. We will establish the most effective way together.

We have found it better to provide our clients with full access to all PPC accounts. If you pay Google directly then it is better for tax reasons and you will also own the account.

Setting up an effective PPC campaign involves a number of important processes including goal/conversion setting, customer, client, market and keyword research, account structure and landing page review – so depending on the size of your campaign the set up may incur an additional cost to the monthly management fee.

Google Analytics

Google Tag Manager is Google Analytics right-hand matey. Together they make tracking visitors much easier because once you have installed GTM to your website you won’t need to touch your website’s code ever again.

Any changes you want to make to your website’s tracking can be carried out from within the Google Tag Manager interface. 

What do you want to do now? Choose one:

How To Track

Text or button click tracking on a website will give you an insight into user behaviour.

For instance, many websites have contact forms that you can track to see which channels are driving the best traffic, however, some website visitors may choose to contact you directly by email. You can also track these visitors by tracking the clicks on the “email” button.

What do you want to do now? Choose one:

Report Example

You may have seen results such as 34.2 conversions in your Google Data Studio report or your Google Analytics. Have you ever wondered what on earth 0.2 of a conversion means? Don’t worry, we are here to help.

What do you want to do now? Choose one:

PPC Glossary

There are many confusing terms and acronyms in today’s PPC world. 

What on Earth is Bounce Rate? What is the difference between ROAS and ROI? Why is Ad rank different to Quality Score?


To help you answer these, we’ve put together a glossary of PPC terms you need to know!

What do you want to do now? Choose one: